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Google Ads Fundamentals Certification Exam Answers

Google Ads Fundamentals Certification Exam Answers

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You can use Display Planner to:
   A)  see which images and text ads within your campaign are performing best on the specific websites you are targeting
   B)  run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
   C)  see potential webpages where your ad can appear based on your keywords
   D)  managed CPC bids for contextual campaigns within your account
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When sitelinks are set at both the campaign and ad group level, which will be displayed?
   A)  Sitelinks at the ad group level
   B)  Sitelinks with the highest ad rank
   C)  Sitelinks related to the query searched
   D)  Sitelinks from both the campaign and ad group
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Which formula represents how Ad Rank is determined on Google search?
   A)  Popularity of the website being advertised
   B)  Historic average position of each ad
   C)  Maximum cost-per-click (CPC) multiplied by Quality Score
   D)  How much an advertiser is willing to spend each day
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An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
   A)  The profit derived from a paid click
   B)  The bids of the next closest competitor
   C)  The cost of the bid
   D)  The Quality Score of the keyword
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What should an advertiser use to organize ad groups?
   A)  Common themes
   B)  Number of words per keyword
   C)  Maximum cost-per-click (CPC)
   D)  Location targeting
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Advertisers on Google search accrue cost in AdWords when:
   A)  users click on their ads
   B)  their ads appear on the Google search page
   C)  the user completes a purchase
   D)  they register a conversion using Conversion Tracking
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A primary benefit of location targeting is that advertisers can:
   A)  choose to target a specific Google domain
   B)  target any combination of countries, territories, and regions
   C)  target specific users who have already visited their site
   D)  choose to only target websites based in a specific region or territory
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You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
   A)  Whether your payment method is credit or debit
   B)  The number of tracking codes installed on your website
   C)  The number of websites on the internet
   D)  The volume of traffic available for the keywords you are targeting
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What is the impact of poor landing page quality on an ad group?
   A)  The keywords in the ad group will be paused
   B)  The ads in the ad group will be disapproved due to low Quality Score
   C)  The keywords in the ad group will have a lower Quality Score.
   D)  The entire campaign will be paused
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With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter sign-up - we may:
   A)  Automatically adjust your daily budget to serve less ads on Google Display Network pages.
   B)  Use data from the Display Network auction to revise the cost of your Search ads
   C)  Automatically reduce your cost-per-click bids on the Google Display Network
   D)  Send notification that your bids should be adjusted
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Quality Score and Ad Rank are calculated:
   A)  Every time your ad is eligible to serve on a Display Network page
   B)  Every time someone does a search that triggers your ad
   C)  A few times a day, based on your ad scheduling settings
   D)  Every time you change your CPCs within your account
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On the Display Network, all keywords are considered broad match only. This means that you do not need to:
   A)  Include location targeting to narrow the reach of your ads
   B)  Include plurals, misspellings, and other variants of your keywords
   C)  Include negative keywords to refine your placement
   D)  manage your keyword performance at the ad group level
________________________________________
Higher Quality Scores typically lead to:
   A)  higher costs and lower ad positions
   B)  lower costs and better ad positions
   C)  less overall impressions
   D)  faster delivery of daily budget
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Higher Quality Scores typically result in:
   A)  higher costs and lower ad positions
   B)  lower costs and better ad positions
   C)  less overall impressions
   D)  faster delivery of daily budget
________________________________________
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
   A)  Assign unique keyword URLs to each keyword
   B)  Evaluated the site design for improvements
   C)  Add negative keywords to the ad group
   D)  Add more relevant keywords to the ad group
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Ad groups should be used to:
   A)  organize your ads by a common theme, such as the types of products or services you want to advertise
   B)  manage your daily budget according to which keywords are a priority
   C)  control delivery of your ads so that they appear only to users in a specific geographic location
   D)  control the specific sites that your ad will be targeted to on the Google Display Network.
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When setting up an AdWords account, choose your currency and permanent time zone carefully because:
   A)  time zone and currency will impact ad position
   B)  these cannot be changed once you have set up your account
   C)  ads are only served in countries using the same currency as your account
   D)  by default, ads are only served in the same time zones as indicated in your account
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Which are required components of an ad group running on the Search Network?
   A)  Frequency capping, daily budget, ad scheduling
   B)  Placements, keywords, network targeting
   C)  Default bid, position preference, placements
   D)  Text ad, keywords, default bid
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Which is a factor that Google uses to target ads to users based on physical location?
   A)  Language preferences
   B)  Internet Protocol (IP) address
   C)  Operating system
   D)  Telephone number
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Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the "preferences" page. This user may see ads targeted to:
   A)  English speakers in the United States
   B)  Russian speakers in Germany
   C)  English speakers in Russia
   D)  Russian speakers in the Czech Republic
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Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
   A)  Create a dedicated campaign for each mobile device targeted
   B)  Use the same bids across all devices
   C)  Enable a bid adjustment to bid more aggressively on mobile devices
   D)  Enable a bid adjustment to bid less aggressively on mobile devices
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Which is a benefit of Manager Defined Spend (MDS)?
   A)  Automatic bidding adjustments for Conversion Optimizer users
   B)  Control over managed account budgets for My Client Center (MCC) account-users
   C)  Advanced permissions control for billing preferences in multi-user accounts
   D)  Payment flexibility for accounts currently on prepay billing
________________________________________
A benefit of My Client Center (MCC) is the:
   A)  increased Quality Score enjoyed on shared keywords
   B)  dashboard that provides summaries of statistics for all client accounts
   C)  ability to link multiple accounts with Google Analytics
   D)  ability to edit campaign settings across multiple accounts simultaneously
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Which is a best practice for creating effective ad text?
   A)  Use a home page for every URL
   B)  Include prices, promotions, and exclusives
   C)  Use the same ad text for every ad in the ad group
   D)  Use multiple exclamation points to grab attention
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A My Client Center (MCC) account functions primarily as:
   A)  a separate AdWords account with its own keywords and campaigns
   B)  a dashboard that allows clients view-only access to AdWords reports
   C)  an umbrella account that allows for access to individual accounts with a single log-in.
   D)  a bid management system for AdWords clients managed by resellers and agencies
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An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
   A)  determine the target return on investment (ROI) for a given ad group
   B)  impact the time of day that the ads are eligible to show
   C)  restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
   D)  impact search results and cost-per-click (CPC) on the Google Display Network
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It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:
   A)  choose effective CPC bids
   B)  secure an effective daily budget
   C)  create compelling ad text
   D)  choose effective language targeting
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The Opportunities tab with AdWords can be used to:
   A)  Create and edit campaigns, ads, keywords, and campaign settings
   B)  See an overview of how your campaigns are performing
   C)  Find account reporting tools that will help you manage your daily budget
   D)  Find keyword, bid, and budget ideas that can help improve your campaign performance
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A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
   A)  Portuguese
   B)  Spanish
   C)  Bilingual
   D)  English
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Why should you avoid adding duplicate keywords across ad groups?
   A)  Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs
   B)  None of these options are correct
   C)  Identical keywords are not allowed in AdWords and your ads will be disapproved
   D)  Identical keywords compete against each other, and the better-performing keyword triggers your ad.
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Which best describes keyword contextual targeting?
   A)  Ads are targeted to groups of websites based on their site categories
   B)  Themes of selected placements determine related websites where ads will appear
   C)  Ads are targeted only to websites related to specific businesses
   D)  Themes of keywords are matched to relevant content on websites where ads will appear
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An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
   A)  also appear in the ad text
   B)  have low maximum cost-per-click (CPC) bids
   C)  appear in another campaign within the account
   D)  appear in a users search query
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Quality Score on Google search is evaluated
   A)  every 48 hours
   B)  Every time someone does a search that triggers your ad
   C)  none of these answers is correct
   D)  every 24 hours
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The main goal of automatic cost-per-click (CPC) bidding is to
   A)  generate as many clicks as possible within an advertisers target budget
   B)  achieve the target ad position specified by the advertiser
   C)  generate as many conversions as possible within an advertisers target budget
   D)  achieve the target average CPC specified by the advertiser
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Location extensions can:
   A)  help show product information in a visual manner within your ad unit
   B)  help exclude locations where you do not have available stores.
   C)  help reduce your CPC bids depending on the location of a user
   D)  help nearby consumers find or call your nearest storefront
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Which can be controlled at the ad-group level of an AdWords account?
   A)  Daily budget
   B)  Placements
   C)  End dates
   D)  Geographic targeting
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Which is a benefit of AdWords for search marketing?
   A)  Increase position in organic search results
   B)  Acquire potential qualified customers
   C)  Understand how customers navigate websites
   D)  Collect contact information automatically from potential customers
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When a campaign is showing as "Pending" within AdWords, it is:
   A)  Inactive because it is past its scheduled date
   B)  Active, but showing ads only occasionally due to budget constraints
   C)  Inactive because your prepaid account balance has run out
   D)  Inactive but scheduled to begin at a future date
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Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
   A)  the number of relevant Display Network placements
   B)  their campaigns daily budget recommendations
   C)  the clickthrough rate (CTR) of their ads
   D)  the amount of impressions served
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If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
   A)  has used CPM pricing before
   B)  is only opted into the Google Display Network
   C)  has never used CPM pricing before
   D)  is only opted into the Google search and the Search Network
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Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
   A)  Payment options available
   B)  Competitors cost-per-clicks (CPCs)
   C)  Website load time
   D)  Target market
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By monitoring ad campaign performance, an advertiser may obtain the information needed to:
   A)  create additional AdWords accounts for low-performing keywords
   B)  create duplicate ad groups with identical keywords and different ad variations
   C)  compare campaign performance to that of individual competitors
   D)  determine if campaigns are meeting overall marketing and conversion goals
________________________________________
What type of bidding method is used to manage image ads on the Google Display Network?
   A)  CPA
   B)  CPM only
   C)  CPC only
   D)  CPM and/or CPC
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What happens as a result of a search campaign consistently meeting its daily budget?
   A)  Accelerated ad delivery
   B)  Higher average cost-per-clicks (CPCs)
   C)  Fewer sites targeted at once
   D)  Missed potential ad impressions
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What happens when a campaign consistently meets its average daily budget?
   A)  Ads in that campaign will stop showing for the rest of the billing cycle
   B)  Average cost-per-click (CPC) bids will be lowered
   C)  Your budget is automatically adjusted
   D)  Ads in that campaign will show less often than they could
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What best describes Enhanced Cost-Per-Click (ECPC)
   A)  ECPC is a separate bid set for ad groups using the Conversion Optimizer
   B)  ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
   C)  ECPC is a Quality Score boost for advertisers using ad extensions
   D)  ECPC is the discount applied to your Max CPC to determine actual CPC
________________________________________
Grouping similar keywords together in an ad group will:
   A)  ensure that the ads and keywords in that ad group are approved
   B)  allow an advertiser to creae ads relevant to those keywords
   C)  keep an advertisers average cost-per-click (CPC) within a narrow range
   D)  allow an advertiser to use only broad match keywords
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If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group, AdWords will:
   A)  automatically try to show the best performing ad more often
   B)  automatically increase your quality score based on the average CTR of the ad group
   C)  automatically serve the ad with the highest maximum CPC the most often
   D)  automatically lower your bids according to your CPA goal
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You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
   A)  You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
   B)  You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
   C)  You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
   D)  You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
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With social extensions, how are +1s calculated for your ad and Google+ page
   A)  Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
   B)  Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
   C)  Only +1s from your Google+ page are showing in the count that is visible on your ad
   D)  Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
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Which potential factor does Google use to calculate a search campaigns recommended daily budget?
   A)  Impressions
   B)  Conversions
   C)  Transactions
   D)  Placements
________________________________________
A lower CPA does not necessarily indicate higher profit. Why?
   A)  A lower CPA may be due to changes in CPC bidding
   B)  A lower CPA may also have lower sales volume, reducing overall profit
   C)  A lower CPA may be due to additions in negative keywords
   D)  A lower CPA may be due to changes in network distribution
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Which best describes the "Optimize" ad rotation setting in AdWords?
   A)  The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
   B)  The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
   C)  The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
   D)  The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
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In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
   A)  a CPM
   B)  an effective CPM
   C)  an effective CPM conversion
   D)  a CPM conversion
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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
   A)  AdWords budgets can only be set once annually and require a fixed commitment
   B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
   C)  Online campaigns generate clicks, whereas other channels generate exposure
   D)  Budgets cannot be applied to online campaigns due to constant changes in traffic
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Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
   A)  AdWords budgets can only be set once annually and require a fixed commitment
   B)  Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
   C)  Online campaigns generate clicks, whereas other channels generate exposure
   D)  Budgets cannot be applied to online campaigns due to constant changes in traffic
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Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?
   A)  By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
   B)  By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
   C)  None of these options are correct
   D)  By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should
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You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
   A)  It can help direct traffic to different landing pages to discover which performs best
   B)  It can help aim for a desired average position during testing
   C)  It can help limit your costs and exposure while profitability is achieved
   D)  It can help limit exposure to only the geographical areas you support
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When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
   A)  List suggestor
   B)  Ad experiments
   C)  Placement performance report
   D)  Keyword aggregator
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You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
   A)  TrueView video formats
   B)  YouTube homepage ads
   C)  Click-to-Play video ad formats
   D)  CPM Video ad formats
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How often does the AdWords system run an auction to decide which ads to show on the Google search page
   A)  Every time a user enters a search query
   B)  Once every 24 hours for a given keyword
   C)  Every time a new advertiser adds a keyword to an account
   D)  Once every two hours for a given keyword
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Which is one characteristic of the "Accelerated" delivery method?
   A)  Ads are shown above the search results as well as to the right of the search results
   B)  Ads are shown when users search on relevant variations of keywords in the campaign
   C)  Ads are only shown when there is a higher likelihood that users will click on them
   D)  Ads are shown as frequently as possible until the budget is exhausted
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If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
   A)  1.01
   B)  0.5
   C)  0.51
   D)  1
________________________________________
All other things being equal, if you've set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?
   A)  1.01
   B)  0.5
   C)  0.51
   D)  1
________________________________________
Which is a benefit of search advertising with Google AdWords?
   A)  Ability to pay for specific placement in top ad positions
   B)  Extended reach to search partners
   C)  Better position in natural search results
   D)  Ability to view competitors bids for keywords
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An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
   A)  Cost-per-thousand impressions (CPM)
   B)  Automatic cost-per-click (CPC)
   C)  Manual cost-per-click (CPC)
   D)  Cost-per-Acquisition (CPA)
________________________________________
Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
   A)  Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
   B)  Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
   C)  Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
   D)  Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
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Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?
   A)  Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
   B)  Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
   C)  Add demographic and age targeting to show ads to people in this audience
   D)  Set up a remarketing list to show ads to women who have previously visited your client's website
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Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?
   A)  Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
   B)  Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
   C)  Add demographic and age targeting to show ads to people in this audience
   D)  Set up a remarketing list to show ads to women who have previously visited your client's website
________________________________________
Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?
   A)  Clickthrough rate (CTR)
   B)  Converted clicks
   C)  Impressions
   D)  Conversion rate
________________________________________
When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
   A)  Cost-per-thousand impressions (CPM)
   B)  Cost-per-acquisition (CPA)
   C)  Automatic cost-per-click (CPC)
   D)  Manual cost-per-click (CPC)
________________________________________
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bidding strategy should you use to achieve this goal?
   A)  Cost-per-thousand impressions (CPM)
   B)  Cost-per-acquisition (CPA)
   C)  Maximize Clicks
   D)  Manual cost-per-click (CPC)
________________________________________
Your client wants to improve her ad position. What would you recommend?
   A)  Improve the ad quality and increase bid amount
   B)  Add more keywords and increase daily budget
   C)  Improve Quality Score and decrease bid amount
   D)  Make the ad headline longer and more descriptive
________________________________________
Which client would you advise to advertise on the Google Search Network?
   A)  Jim, who wants to reach people on social networks interested in poetry
   B)  Suzy, who wants to reach people browsing travel websites about China
   C)  Bill, who wants to reach people looking for plumbing services
   D)  Carol, who wants to reach people watching YouTube videos
________________________________________
When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
   A)  Add the terms as exact match keywords
   B)  Add the terms as phrase match keywords
   C)  Add the terms as negative keywords
   D)  Add the terms as keywords
________________________________________
An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?
   A)  Test different cost-per-click (CPC) bids
   B)  Test only one version of your ad text
   C)  Lower the cost-per-click (CPC) bids and increase the budget
   D)  Delete keywords that are generating the most clicks
________________________________________
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?
   A)  Use target search page location to help get your client's ads to the top of mobile search page results
   B)  Set a mobile bid adjustment to increase bids for searches on mobile devices
   C)  Set a mobile bid adjustment to decrease bids for searches on computers and tablets
   D)  Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
________________________________________
Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?
   A)  "Display Network only - All features"
   B)  "Shopping"
   C)  "Search Network only - All features"
   D)  "Search Network only - Standard"
________________________________________
Which of these metrics is especially important to clients who are running a branding campaign?
   A)  Clickthrough rate (CTR)
   B)  Average cost-per-click (avg. CPC)
   C)  Impressions
   D)  Phone call conversions
________________________________________
On the Google Display Network, your ad is eligible to show on a webpage if your:
   A)  keywords match that webpage's content
   B)  ad text matches that webpage's content
   C)  landing page matches that webpage's content
   D)  website matches that webpage's content
________________________________________
When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
   A)  Maximize clicks
   B)  Enhance cost-per-click (CPC)
   C)  Target return on ad spend (ROAS)
   D)  Target search page location
________________________________________
Keyword Planner can help you build a new Search Network campaign by:
   A)  organizing potential placements into ad groups
   B)  suggesting landing pages for your ads
   C)  multiplying keyword lists together
   D)  creating new ads based on your keywords
________________________________________
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
   A)  A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
   B)  A call-to-action like "Visit our gym now"
   C)  Add a promotion like "20% off fitness classes"
   D)  Add a call-to-action like "Sign up for a free trial"
________________________________________
If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
   A)  sitelink extensions
   B)  previous visit extensions
   C)  callout extensions
   D)  location extensions
________________________________________
A standard AdWords text ad is made up of:
   A)  a display URL and description text
   B)  a headline, image, and description text
   C)  a headline and description text
   D)  a headline, a display URL, and description text
________________________________________
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
   A)  Remarketing
   B)  Keywords
   C)  Topics
   D)  Placements
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An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
   A)  The profit dervied from a paid click
   B)  The bids of the next closest advertiser
   C)  The average profit per conversion
   D)  The Quality Score of the keyword
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Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
   A)  the daily budget you've set
   B)  your historical conversion rate
   C)  the expected impact of extensions and other ad formats
   D)  the search ranking of your website
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Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
   A)  Mobile bid adjustments
   B)  Target return on ad spend (ROAS)
   C)  Target search page location flexible bidding strategy
   D)  Cost-per-acquisition (CPA)
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How can you see if people are searching for your client's services during the early morning and evening hours?
   A)  Monitor reach and frequency data
   B)  Run a keyword diagnosis
   C)  Segment performance statistics by time
   D)  Run a search terms report
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You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?
   A)  Pause your clients' campaigns and recreate them in your manager acccount
   B)  Use your clients' sign-in information to access and manage the accounts
   C)  Link the client accounts to your My Client Center (MCC) manager account
   D)  Consolidate the 3 accounts into a new AdWords account you create
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Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?
   A)  "Search Network with Display Select"
   B)  "Shopping"
   C)  "Search Network only"
   D)  "Display Network only"
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